The offer has a believable shape, but one or two business decisions are still doing too much work.
Prioritize the smallest decision that removes buyer confusion before adding new sections.
Your offer has a coherent consumer motion, but the professional buyer is present without a separate package.
Choose whether the homepage is for couples or for professional wedding teams.
If both buyers stay mixed, each segment has to infer whether the product was built for them.
The right price for the right person
watchSeparate the professional buying path.
You promise big - what do you prove?
mismatchCollect real wedding stories.
Do you stand out, or blend in?
watchLead with the planning plus design wedge.
Is buying from you smooth or painful?
watchKeep the homepage path focused.
- Outcome proof is thin.
Primary business decision
Make the homepage primarily for couples and move professional buyers to a separate path.
Current offer
The verified commercial facts before interpretation.
Couples planning their own wedding, with planners mentioned second.
Plan your wedding with AI and design the look in one workspace.
AI wedding planning app with design tools.
paid / b2c-self-serve / one-time
| Pricing motion | Verified price points | Status |
|---|---|---|
| one-time | $9, $19 | verified |
| Segment | Job | Pricing expectation |
|---|---|---|
| Couples | Plan and design one wedding. | Free start with small one-time purchases. |
| Wedding planners | Manage planning and design work for clients. | Annual or team plan with client workflows. |
2/3 interactive commercial states opened.
one-time
2,000+ couples planning
Guest list
Detected but not verified
- yearlypricing
Detected but exact price was not verified.
Buyer expectations
Each segment’s buying job, proof burden, pricing expectation, and open decision.
| Segment | Situation | Trigger | Criteria | Proof needed | Pricing |
|---|---|---|---|---|---|
| b2c Couples | They are overwhelmed by planning decisions and comparing tools they can trust quickly. | They need to organize budget, guests, vendors, timeline, and design before the wedding date. | TrustSimple free startReal wedding examples | Named couple storyWedding sizePlanning outcome | They expect free planning and low-commitment paid design credits. |
b2cCase file 1Couples
Open details
Couples
- Spreadsheet
- Wedding planner
| Buyer needs to believe | Proof expected |
|---|---|
| Trust | Named couple story |
| Simple free start | Wedding size |
| Real wedding examples | Planning outcome |
A couple like them planned a real wedding through the product.
Competitor matrix
How the market frames the same buyer job, price motion, and proof burden.
Position map
- YouItsaYesone-time: $9, $19 / 2,000+ couples planning
- 1TheWeddingPlanner.ai$39.99/month / Ratings, savings, and cust…
The market sells self-serve AI planning to couples with proof and a simple paid path.
ItsaYes can own planning plus visual design if it proves real wedding usage.
| Competitor | Buyer | Promise | Pricing | Proof | Position |
|---|---|---|---|---|---|
| TheWeddingPlanner.ai | Modern couples | AI wedding planning. | $39.99/month. | Ratings, savings, and customer stories. | Your dream wedding. Planned perfectly. |
TheWeddingPlanner.aiPlan the wedding.proof strongOpen scorecard
- Buyer served
- Modern couples
- Pricing motion
- Subscription.
- Wedge
- Operational planning proof.
- Weakness
- Less design-led than ItsaYes.
- The broad AI wedding planner claim is already occupied.
Offer analysis
The consumer offer makes sense, but the professional buyer needs its own package before it belongs in the same sales motion.
| Dimension | Status | Works | Risk | Decision |
|---|---|---|---|---|
| The right price for the right person | watch |
| B2B pricing is not packaged. | Separate the professional buying path. |
| You promise big - what do you prove? | mismatch |
| Outcome proof is thin. | Collect real wedding stories. |
| Do you stand out, or blend in? | watch |
| The category claim is broad. | Lead with the planning plus design wedge. |
| Is buying from you smooth or painful? | watch |
| Two buyer paths are mixed. | Keep the homepage path focused. |
The right price for the right person
watchConsumer pricing fits couples, but professionals need a separate plan.
- Free start fits B2C.
B2B pricing is not packaged.
Separate the professional buying path.
You promise big - what do you prove?
mismatchThe proof supports usage, not completed wedding outcomes.
- Adoption proof exists.
Outcome proof is thin.
Collect real wedding stories.
Do you stand out, or blend in?
watchThe generic AI planner claim is crowded.
- Design plus planning can stand out.
The category claim is broad.
Lead with the planning plus design wedge.
Is buying from you smooth or painful?
watchThe free start is clear, but the buyer split creates a second decision.
- Start free is low friction.
Two buyer paths are mixed.
Keep the homepage path focused.
Strategic fixes
Prioritized decisions and proof assets, with execution detail kept one click away.
- Choose the homepage buyer.
Choose the homepage buyer
Make the homepage primarily for couples and move professional buyers to a separate path.
- List the workflows professionals need before building the professional page.
- The homepage has one primary buyer and one pricing motion.
| Priority | Decision | Evidence to collect | Done when | Load |
|---|---|---|---|---|
| 01 Choose the homepage buyer | Make the homepage primarily for couples and move professional buyers to a separate path. |
|
| impact higheffort medium |
fix 1 / The right price for the right personChoose the homepage buyer
Open execution note
Choose the homepage buyer
Couples and planners evaluate different proof, workflows, and pricing.
Keep consumer pricing and onboarding on the homepage. Create a separate professional offer if the business buyer matters.
Agent plan
Delivery tasks for an agent, teammate, or freelancer. Each item includes acceptance criteria.
- 01
Separate buyer paths
Update the information architecture so the homepage focuses on couples and the professional path has its own entry.
Acceptance criteria- - No primary homepage section asks both buyers to self-identify.